Working as a store manager through the pandemic, Meagan reached out to the Frank And Oak marketing team with an idea to help increase foot traffic in-stores: Posting one compelling, educational video to Tiktok, Instagram, and Facebook with the intention of informing their customers that stores were open and filled with new product that they could come and interact with in person.

This was immediately transformed into a weekly social media campaign, with Meagan featured in each video interviewing other Frank And Oak staff, presenting new releases, and announcing sales taking place in stores and online. Meagan wrote all video scripts, sourced all product samples, shot, and edited every video.

Audiences connected with the authentic one-shot videos in which Meagan was always smiling, donned in the brand’s most recent women’s pieces styled by her. Over the course of a year with $91,000 in ad spend, this project had a reach of over 2 million, 4.9 million impressions, 51,000 clicks, and over $400,000 in tracked sales.

This style was a shift from the brand’s usual editorial marketing videos, but the customer’s interest in educational and entertaining videos about Frank And Oak’s products was undeniable. To this day, Frank And Oak continues to benefit from this pivot in strategy using Meagan’s videos for employee training as well as a template for other in-house influencers to continue finding success with this model.