Joining forces with founder Inder Bedi at a pivotal moment of transition, Meagan supported the rebrand of his new project from 457 Anew into what is now BEDI Studios. With the goal of growing the business and amplifying its visibility online, she took on a wide range of responsibilities that spanned creative direction, marketing, and retail strategy.

Meagan worked side-by-side with Inder to design and open the brand’s flagship store in Montreal’s Mile End, ensuring the space reflected BEDI’s values of sustainability and modern craftsmanship. She not only promoted the store but also worked the opening event, engaging with guests and media to communicate the brand’s mission.

Beyond retail, Meagan oversaw the strategy and execution of the Fall/Winter 2022 marketing campaign, which showcased BEDI Studios’ line of winter outerwear made entirely of recycled materials, including discarded ocean fishnets. From concept development through campaign rollout, she shaped the storytelling that highlighted both the innovation and environmental impact of the collection.

Her contributions during this rebrand laid the foundation for BEDI Studios’ ongoing presence as a sustainable fashion leader, blending thoughtful design, storytelling, and community engagement to bring the brand’s ethos to life.